Precision Engineering
Guidance in the Session
Elite-level support. For every athlete. We bring evidence-led coaching cues into the moment you need them most, turning live data into actionable decisions.
01
You're 8 sec/km ahead of target pace. Ease back slightly.
02
Heart rate is climbing faster than expected. Hold this effort.
03
Fuel opportunity approaching in 5 minutes.
04
Target split in sight. Maintain intensity.
More than data. Guidance.
LIVE DATA
- Pace tracking
- Heart rate monitoring
- Distance & time metrics
- Elevation profile
- Race strategy input
INTERPRETATION
- Real-time analysis
- Effort management
- Performance insights
- Adaptive decision logic
- Personalized cues
COACHING CUE
- Audio guidance
- Watch prompts
- Pacing support
- Effort management
- Fuel reminders
01
PLAN
Set your event, target, and strategy. We build a personalized roadmap based on your specific goals and performance history.
PRE-SESSION SETUP
02
PERFORM
Backd follows your live performance data while you train or race. We monitor your pace, heart rate, and effort in real-time.
LIVE PERFORMANCE FEED
03
ADAPT
Receive clear coaching cues based on what is actually happening. We provide actionable guidance to help you make better decisions.
REAL-TIME COACHING CUES
Personal guidance. Not generic alerts.
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Real-time guidance
Live coaching cues delivered directly to your watch and audio during every session.
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Individual goals
Guidance is tailored to your specific event, strategy, and personal performance data.
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Evidence-led decisions
Interpret your live performance metrics to make smarter, data-backed choices.
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Pacing support
Stay on target with real-time cues that adjust your effort based on actual performance.
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Effort management
Monitor your heart rate and effort levels to ensure your training is sustainable and effective.
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Fuelling prompts
Receive timely reminders to fuel based on your current energy levels and race strategy.
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Audio coaching
Clear, actionable guidance delivered through your headphones for a seamless experience.
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Actionable communication
Simple, direct cues that help you focus on the race and make the right decisions when it matters.
Who Backd is for
Elite-level support. For every athlete. We empower runners from 10K to marathon distances with real-time, evidence-led guidance.
Running first. Built to go further.
The support shouldn't stop at the start line.
Most athletes get plenty of advice before a race, but very little support when they actually need it. Knowing a pacing or fuelling strategy beforehand is very different from making the right decision while racing.
During an event, athletes constantly have to decide whether they are going too hard, whether their effort is sustainable, when to fuel and when to adjust. Elite athletes often have coaches and performance teams supporting those decisions.
Backd was created to make that level of support more accessible. We believe the best performance guidance should be evidence-led and delivered in real-time, directly to the athlete during the session itself.
Race smarter. Perform better.
Be among the first athletes to experience Backd.
COACHING WHEN IT MATTERS
Elite-level support. For every athlete. Your plan shouldn't disappear when the race starts. We bring evidence-led guidance directly into your session, turning live data into actionable decisions.
